Are you still using static websites for your marketing?
Have you made the move to a blog?
If not, you are losing traffic, losing Google position, and losing the thing the internet is all about, interactivity with your customers and prospects.
WordPress is the future of site building, in fact the future is here now.
As an award winning website designer, I have not built a static HTML site in over 2 years.
The only thing I use standard HTML pages for are landing pages and sales pages – and I’m even moving away from doing that with the new developments in Blog capability.
I’ve gone to a single action style blog for many of my sales pages. It’s a blog that looks like a standard HTML site in that it displays pages instead of posts.
WordPress offers so many advantages, it’s difficult to even describe them all here.
WordPress is Open Source, meaning that there is a vast community, with thousands of developers, creating new themes and plugins to customize your site.
It adheres to W3C standards for XHTML and CSS. It’s a complete content management system. It can build static pages as well as blogs, so you maintain a branded look and feel across all of your pages.
It’s web based, so you can post content using any computer, anywhere in the world. All you need is internet access.
Additionally, so many activities can be automated using specialized plugins that will save hours of time normally
associated with promtional and marketing activities.
You can use plugins to automatically submit RSS feeds to aggregators, automatically bookmark posts to social bookmarking sites, automatic SEO, link cloaking plugins for affiliate sales, auto tagging for Technorati and Delicious, Twitter plugins for Social Media – the list goes on and on.
Finally, and most importantly, Google loves blogs. You can get incredible Google love you just can’t get with
static HTML sites.
If you have a crumbling HTML static website, it’s time to consider converting to WordPress – it is the most powerful tool available for marketing or building a website.
Until Next Time…