Website “designers” just don’t get it.
How’s your website working for you?
Is it doing what your website design services firm promised?
Is it doing what you paid for?
Or does your website just lay there, another failure on the highway to nowhere, rather than a vibrant sales machine making your company money doing little more than looking nice?
A beautiful creation that cost you thousands of dollars that doesn’t work for you, doesn’t sell for you, doesn’t collect leads for you, and ends up costing you time, money and effort with no results.
Welcome to the real world of website design.
Website designers are a dime a dozen, and can range from a school kid that does it for a few bucks, to a firm that charges thousands and thousands of dollars with all the skills to build a really “cool” website.
Do you know how many people have discovered that “cool” doesn’t sell squat?
Unfortunately they discover this after they have spent those thousands of dollars and realize they end up with nothing more or than a billboard with a phone number on it displayed on a highway leading to nowhere.
Let me ask you…
How many billboards have you driven by and called the phone number on them?
And you wonder why your site isn’t working for you?
Here is a number for you to chew on – over 90% of all websites are abject marketing failures…they never bring a single client in the door and never generate a single dollar in revenue.
If your website isn’t selling for you 24 hours a day, then there is no sense in having one, and this is what website design services companies don’t understand.
To them, “cool” is all that matters – does it look “cool” and make me and my website design services firm look “cool”.
A website designer typically knows absolutely squat about sales and marketing, which is the only reason to have a website in the first place.
Your website design services firm typically know nothing about direct response permission based marketing.
Your website designer typically knows nothing about dominating Google’s search results so your website can be found.
A website designer typically knows nothing about traffic generation to flood your site with visitors.
Here is the bottom line, a website that isn’t selling for you and bringing customers in the door is no different than a salesman whom you hire that can’t bring in sales.
Do you keep that salesman around or find a new one?
If your website isn’t performing, isn’t collecting leads, isn’t listed highly in Google, isn’t generating traffic – then it needs to be fired, along with your website designer or website design services company, and a new approach taken.
Until Next Time,
MichaelB
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{ 10 comments… read them below or add one }
I finally decided to write a comment on your blog. I just wanted to say good job. I really enjoy reading your posts.
thanks ben
Hi, good post. I have been wondering about this issue,so thanks for posting. I’ll definitely be coming back to your site.
da best. Keep it going! Thank you
love it. thanks for the post. Keep it going! Thank you
Great post, thanks for sharing this with me
I look forward to reading your future posts!
I can appreciate this post even though I am a ‘designer’
While providing the best design solutions for a client these other elements must be considered. It’s great to have a pretty website, but it needs 2 other things to make for a happy client that is getting results:
1) Appropriate calls to action
and
2) Search engine optimization…and/or social media marketing
There’s no point in having a pretty website if you can’t be found, and then when you are found…if you allow that visitor to become a tire kicker and not a ‘lead’ by getting them into the contact flow.
Again, great post, you bring up some important issues.
Interesting. Thank you for sharing, this is very useful information. keep posting…
I think the problem is not the designers but the clients themselves, they automatically think they will be found in the search engines.
However, as 2010 approaches small business are catching up and more and more SEO companies are being born.
These mistake made by designers create more business opportunities for others.
True, there are issues with clients themselves… we have an ongoing client education program.
We have also found that web designers have caught on… they’re becoming obsolete in the way they’ve always been viewed.
It’s not longer worth putting pretty pics on your site… if it can’t be found, who cares how good they look?
Being able to use today’s buzz words… SEO optimized, etc creates an illusion for a business owner. It’s one thing to know the words and conceptually what they mean, but if there is no “practical application knowledge” to go along with the vocabulary, it’s no good either.
SEO companies that truly are that, have a very bright future… designers without the practical application knowledge are serving it up on a silver platter.