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Sherlock Holmes…
…Dr. Watson
The fabulous duo of literary fame – and what, pray tell, do they have to do with Google and Web 2.0?
Ahhh, glad you asked.
For Watson was an intelligent man, a Doctor for heaven’s sake, and Holmes’ best friend and chronicler. The scribe that accompanied Holmes on all his cases and recorded his exploits for posterity…and for Sir Arthur Conan Doyle to make literary history with later.
Yes, Dr. Watson was a great “chap” who was with Holmes continually, but it was always Holmes who broke the case…
…and that leads us to this discussion.
You see, Dr. Watson, despite his intelligence, viewed things differently than our famous Mr. Holmes. Dr. Watson saw what his “eyes saw”, whereas Holmes saw what was not obvious to the ordinary eye.
Get it?
And this leads us to Google and Web 2.0. What do you see when you look at Google? Do you just see what’s there, or do you see what’s not there?
Are you just an observer, or are you a deductive observer? For there is an incredible difference and I would suggest you become like Holmes and start using a little deductive reasoning when perusing Google search results.
For it is not what you see, but what you don’t see that can be extremely lucrative and put you ahead of the game. Holmes caught Moriarty because of his incredible deductive reasoning powers… and here, Moriarty might be considered Google; the clues are found by understanding how Web 2.0 influences search results.
After all, isn’t that who we are trying to “catch”.
Don’t we all strive to reel in Google, and bring them into “captivity” by taking over the front page?
So what do you see… do you see what’s there, or what isn’t there?
