Are you socializing? A better question would be are you socializing correctly?
Social Media has turned into big business.
Catch a few of these statistics.
Facebook is approaching 600 million users and translates into 70 languages. It’s users spend an average, and this is amazing, of 55 minutes a day on the site. Think this is a marketing audience? You bet.
Twitter is adding 15 million new users every month last count, and is fast approaching 200 million total. Can you tweet a marketing message in 140 characters or less? Better learn.
Without a doubt Social Media is growing leaps and bounds as people begin using the internet for what it was intended. Branding, spreading visibility and massive interaction.
Social media marketing is advancing to the front and center, and major brands like Coke, Sony, Nike and even Oreo Cookies (16 million followers – those aren’t crumbs folks) are using it to market like crazed snake oil salesmen.
Have a look at the following chart depicting a portion of the social media landscape. A bit overwhelming isn’t it?
Now obviously you can’t be involved in all them. There aren’t enough hours in a hundred lifetimes.
But…
You better be involved in some of them, and you better be involved in Facebook and Twitter for sure.
Here’s what you need to understand. These have evolved way beyond saying hello to a few friends. These are active and profitable marketing platforms.
How are you using Facebook? Are you branding yourself with a Business Page, Fan Page, or Vanity Page?
Are you using your Facebook page to actually generate and capture leads?
What, you ask? Didn’t know you could do that?
Here is how to properly market on Facebook. Have a look at a few of our client’s pages. There are set up to actively market, collect leads and names and automatically add them to a mailing list. This is a prime example of how to use a social media platform to actively market to consumers.
Here are just a few, take a look and see how it is done:
Chick Lingo
Be Golf Fit
Mental Golf Confidence
Getting the message? Using the power of the Social Media Gear, and using it properly, to drive your marketing effort using some of the most dynamic marketing platforms in the world can and will pay you big dividends.
We haven’t even discussed the power of Facebook or Twitter advertising….I’ll save that for another lesson.
If you aren’t using Social Media to your advantage yet, you best get started – using it the right way.
Let us help you use some of the most powerful marketing platforms available to put your business in the limelight.
