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In the month since Bing’s release by Microsoft the internet has been
abuzz with rumor about how Microsoft was finally going to overtake
Google. NOT!
MS has been running advertising up the ying yang, television,
internet, etc., talking about the wonders of their
“decision engine”. What the heck is that? It’s just a fancy marketing
term for search and we all know it. More “Ballmer Wonder Words” I
guess. Did he do one of his crazy Ballmer wardances over this thing?
I’m sure he must have.
But listen up – the stats are in, and all should bow to the only true
king of search, King Google.
StatCounter released numbers this week that might suggest Bing has
taken a bite, albeit a micro baby bite, out of Google’s search
dominance. Their statistics showed Bing securing 8.23 percent of all
web searches in June, the month of their launch, up from 7.81 percent
for MS the month previous.
Oh My, Google catastrophe. Think again. Like most people, even I went
to check out the buzz and did a couple of searches through Bing to see
what the Bing Buzz was about. I would venture that any increase they
saw is temporary in nature and just the curiousity of people looking
at a new online tool. Not that the increase was substantial, to say
the least. It certainly doesn’t indicate they are actually acquiring
new search users.
Now, check out Google’s stats from StatCounter. For June, Google had
78.48 percent of ALL US searches. That is what is called Dominance
folks. Granted, Google slipped a measley half percentage point in
June, as other people like me tested the waters for a brief moment in
time, but trust me, there is nothing on Bing that would ever convince
me, and likely not the other curiousity seekers, to switch to Bing.
After all, Microsoft is still a much hated company – so why should I
like Bing or even give MS the benefit of the doubt?
Now here’s the interesting stat from StatCounter. Google fluctuates
regularly on a month to month basis averaging between 76 and 79
percent of all US searches, so a case could even be made that it
wasn’t even Bing at all, just normal variation in the incredibly
dominant numbers Google puts up.
I know this, I won’t be switching – and I seriously doubt other Google
users will either. So keep pumping money into your “Decision Engine”
MS – and maybe if you want to increase your search market share, you
should look at buying Yahoo again – that’s probably your only hope
from where I sit.
By the way, I found this cartoon that illustrates perfectly the
dominance of Google, enjoy!
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{ 4 comments… read them below or add one }
I don’t think dat anyone could overtake google. Bing is giving pretty relevant search results but both the results varies from each other.. there is no similarity but it is going to make bloggers work more hard.
trying to learn about the algorithm bing is using.. hope it will be pretty easy to understand.
Bloggers are having to work hard… and there is also “no free lunch”. =) We find that if we focus on Google, Bing won’t be any better than Microsoft has to offer… so Google will continue to reign. At least that’s what we’re finding so far.
NancyC
Agreed, But when i calculated my search results and traffic coming from bing, it was of about 5 yo 7 percent of the google but i am not in the mood missing that aswell so what do you suggest? what should i do for making it much better.. Thanks in advanse, have a nice time Nancy.
Best regards
leif
Sorry to have taken so long to get back to you… man, what a busy summer!!
If I understand you correctly, if you’ve got Bing coming in at 5-7% of Google, that’s only a little lite compared to the search volume of each… Google still pulls 80% of the search traffic…
Where do your pages rank on GOOG as compared to Bing?
If you’re getting page 1’s on GOOG… your 5-7% on Bing would double your results?
LOL…it’s late… is my math fuzzy?
NancyC