I hear time and time again from people phrases such as, “I’ve tried the internet, it just doesn’t work”, or “The internet is a joke, I’ve tried it and it was a waste of money”, or “The internet isn’t in my game plan, it’s not what it is cracked up to be”.
Let me state to you with certainty, nothing could be further from the truth. The problem these people have is simple, they just don’t know how to effectively use the greatest communication tool ever created.
They had the “Field of Dreams” syndrome. In other words, they thought all they had to do was build a website and people would flock through their online doors. It only works that way in the movies, and that is a FACT!
Additionally, they made the mistake most make. They didn’t research their market, do any competitive intelligence and blindly slapped up a website that turned out to be a billboard on the highway to nowhere. It is true, 90% of websites never make a dime and there is a simple reason for that. 90% of the people that built those websites or had them built didn’t have a clue what they were doing.
There is much to know about the internet, and any business person that thinks for a minute they can do it right or know what to do is in all probability, sadly mistaken. They may even hire a website designer, but unfortunately, most of those don’t know what they are doing either. Website designers make pretty pictures, most don’t have a clue about marketing.
The internet has undergone tremendous change the last two years. The evolution of social media, Web 2.0 marketing, etc. What does that mean to you, as a business owner? It means you better get your internet plan of attack figured out, and you better do it fast, or you will lose the competitive battle for your market share.
Simple fact, 80% of all people are looking online first for anything and everything they want. If you aren’t there, your competitors will be. But here is the problem with most business people. They don’t have time to keep up with the rapid speed of light change that has occurred with the internet the last 2 years, and is changing even faster every day.
Here is what is happening in a nutshell. It’s called Decentralization, and has been brought about by the social networks, online communities, online blogging platforms and a myriad of other online properties where people congregate and gather.
If you have all your information on your website, in a centralized location, you are going to lose the battle. You must decentralize, syndicate your content, repurpose your message and use the tools available on the internet to reach your audience where they choose to be, not where you think they should be. You have to take your message to your customer, not force them to find you.
But first and foremost, you must do the necessary research in order to identify what your audience is looking for and even more importantly, how are they looking? What are the search phrases they are using? What problems are they seeking a solution for? Have you examined the marketplace, what do you know about competitive intelligence?
Guess what? We can help you.
Strategic Website and Marketing Research
All our websites and marketing plans are the end result of extensive market research. We do this critical all important step for you, and show you the information, so you know from the beginning what your strategy should be.
We do the keyword research, so you know what keywords you should be optimizing your site for. We do the competitive analysis, so you know exactly what it will take to beat your competition. We design your site, so it will convert traffic to customers. We remove the guesswork, and give you a laser targeted plan designed to do but one thing, grow your business and grow it fast.
Video marketing strategies, social networking strategies, Web 2.0 strategies – we do it all, and deliver it to you along with a mindmap that shows exactly what must be done every step of the way. Learn more about our strategic marketing research here.
Now You Can Experience Success Online
Now you can make it work for you. Now you can realize a significant ROI on your investment and begin putting your product or service online with confidence – because now you are putting it front of the consumer, your target market, where they can see it. Let us remove the guesswork from the equation today. Let us show you how to boost your business and target your market the right way. Please review our internet marketing services, we provide a complete package, from website design to social media marketing.
The Proof Is In The Pudding
Excuse the old cliche, but it’s true! Here is what just a few of our clients have to say about us, review these video case studies and see what we can do for your business.
Shelly Lynott, Online Life Coach. Shelly wanted to make her business boom, she had been trying for months to make headway on the internet and fulfill her dream of doing online life coaching and hypnotherapy. The problem: Shelly is in a highly competive niche, with over 44 million results on Google for her highly competitive keywords, and over 164 million on Yahoo. Watch us take her to the front page of Google and Yahoo in record time. Think Shelly is happy?
Clover Island Inn: Another extremely competitive niche is the travel industry. The Clover Island Inn is a local privately owned hotel competing with large chains and authority sites like Travelocity, Orbitz, and others that typically enjoy front page ranking in Google. We devised a strategy for them that put them on the front page for the most highly searched hotel terms in Google, as well as some secondary search terms specific to growing their busness.
Plastic Surgery Marketing Case Study: This will give you some insights into just some of the research we do when designing a marketing plan for clients. The first two parts of this study are complete, with more to come.
On this blog you will find many videos and articles specific to marketing online, as well as general articles on small business, profit margins, ROI, etc. Just review the popular articles below or check out the categories on the sidebar.