Website “designers” just don’t get it.

How’s your website working for you?

Is it doing what your website design services firm promised?

Is it doing what you paid for?

Or does your website just lay there, another failure on the highway to nowhere, rather than a vibrant sales machine making your company money doing little more than looking nice?

A beautiful creation that cost you thousands of dollars that doesn’t work for you, doesn’t sell for you, doesn’t collect leads for you, and ends up costing you time, money and effort with no results.

Welcome to the real world of website design.

Website designers are a dime a dozen, and can range from a school kid that does it for a few bucks, to a firm that charges thousands and thousands of dollars with all the skills to build a really “cool” website.

Do you know how many people have discovered that “cool” doesn’t sell squat?

Unfortunately they discover this after they have spent those thousands of dollars and realize they end up with nothing more or than a billboard with a phone number on it displayed on a highway leading to nowhere.

Let me ask you…

How many billboards have you driven by and called the phone number on them?

And you wonder why your site isn’t working for you?

Here is a number for you to chew on – over 90% of all websites are abject marketing failures…they never bring a single client in the door and never generate a single dollar in revenue.

If your website isn’t selling for you 24 hours a day, then there is no sense in having one, and this is what website design services companies don’t understand.

To them, “cool” is all that matters – does it look “cool” and make me and my website design services firm look “cool”.

A website designer typically knows absolutely squat about sales and marketing, which is the only reason to have a website in the first place.

Your website design services firm typically know nothing about direct response permission based marketing.

Your website designer typically knows nothing about dominating Google’s search results so your website can be found.

A website designer typically knows nothing about traffic generation to flood your site with visitors.

Here is the bottom line, a website that isn’t selling for you and bringing customers in the door is no different than a salesman whom you hire that can’t bring in sales.

Do you keep that salesman around or find a new one?

If your website isn’t performing, isn’t collecting leads, isn’t listed highly in Google, isn’t generating traffic – then it needs to be fired, along with your website designer or website design services company, and a new approach taken.

Until Next Time,

MichaelB

Related Post: Website or Blog?

Singing My Way to Twitter Fame,
or Embarrassing Myself to Twitter Shame!

Trying out this new plugin for MP3’s on Wordpress…

…was going to run my podcast through it but that’s no fun – all business makes me a boring oaf – So…

…since I went to a Karaoke Bar for the first time in 700 years the other night, I decided to try some songs instead.

I used to be a singer, actually I guess I’m still a singer, just don’t take the time to do it much anymore, much to my chagrin.

I used to be a regular National Anthem singer for our local coliseum – Hockey Team and Basketball Team when we had one.

Talk about a rush, nothing like standing in the middle of the building in front of about 6,000 people all by yourself singing your lungs out – Adrenalin God!

But the Karaoke (Japanese for “let’s get drunk and sing”) Bar was very quiet, and the DJ suggested I tape a few songs.

And now…you get to suffer through them, lucky thing you.

Remember, this is a plugin test, not American Idol, so don’t be dissin’ me.

You can find the plugin here: 1 Pixel Out

Nasty and Mean Spirited Speech in the comments section will not be tolerated. Don’t Be Cruel – Elvis – 1956 – LOL.

Anyway, listen, these songs are songs my girlfriend likes, so whatever works to put her in that “happy” spot.

So here’s a little Manilow and Josh Grobin and some broadway stuff for you – Bon Jovi next time, promise!

Download audio file (evennow.mp3)
Even Now
Download audio file (memory.mp3)
Memories
Download audio file (raisemeup.mp3)
You Raise Me Up
Download audio file (weekend.mp3)
Weekend In New England

Are you still using static websites for your marketing?

Have you made the move to a blog?

If not, you are losing traffic, losing Google position, and losing the thing the internet is all about, interactivity with your customers and prospects.

Wordpress is the future of site building, in fact the future is here now.

As an award winning website designer, I have not built a static HTML site in over 2 years.

The only thing I use standard HTML pages for are landing pages and sales pages – and I’m even moving away from doing that with the new developments in Blog capability.

I’ve gone to a single action style blog for many of my sales pages. It’s a blog that looks like a standard HTML site in that it displays pages instead of posts.

Wordpress offers so many advantages, it’s difficult to even describe them all here.

Wordpress is Open Source, meaning that there is a vast community, with thousands of developers, creating new themes and plugins to customize your site.

It adheres to W3C standards for XHTML and CSS. It’s a complete content management system. It can build static pages as well as blogs, so you maintain a branded look and feel across all of your pages.

It’s web based, so you can post content using any computer, anywhere in the world. All you need is internet access.

Additionally, so many activities can be automated using specialized plugins that will save hours of time normally
associated with promtional and marketing activities.

You can use plugins to automatically submit RSS feeds to aggregators, automatically bookmark posts to social bookmarking sites, automatic SEO, link cloaking plugins for affiliate sales, auto tagging for Technorati and Delicious, Twitter plugins for Social Media – the list goes on and on.

Finally, and most importantly, Google loves blogs. You can get incredible Google love you just can’t get with
static HTML sites.

If you have a crumbling HTML static website, it’s time to consider converting to Wordpress – it is the most powerful tool available for marketing or building a website.

Until Next Time…

MichaelB