WordPress, WordPress, WordPress – convert your site or install it now!

Really not much else to say, but let me walk you through the reasons.

We have been building websites exclusively on WordPress for 2 years now.

Why?

I can’t even count all the reasons but let’s start with a few.

1. Search Engine Friendly – Google LOVES WordPress. That in itself should be reason enough, right? WordPress is a dynamic blog platform that automates many of the SEO functions necessary for achieving front page Google results. WordPress comes with self ping feature. This feature sends pings to different search engines every time the blog is updated calling search engine robots to your site like an invading army.

2. Fully integrates with all social media applications. When you have your WordPress site fine tuned it runs like a well oiled machine, humming along on it’s gears like it is supposed to.

3. Built in RSS feed – incredibly useful for marketing.

4. It’s a platform for interaction. With the comments section, you can interact with your prospective customers right on your website.

5. The power of plugins. Plugins are basically individual software routines that install on WordPress that can do all sorts of things for you. SEO plugins, Message board plugins, popup plugins, plugins for the easy addition of images and videos – the list is endless, providing you a way to customize your website for your needs.

6. Ease of use. Once you site is finished you can update it yourself. No more need to waste money on website designers and paying them outrageous fees for any little change you need made. WordPress comes with a built in WYSIWYG editor that makes it simple for you do do changes in a heartbeat, add new posts/pages, etc.

You can view a few of our clients websites here and you will quickly see WordPress lends itself to any design you might desire:

Clover Island Inn
Dr. Kim Chi Vu
Chick Lingo Signs
Shelly Lynott, Online Life Coach
Mental Golf Confidence

As you can see….they don’t necessarily have to look like a blog, there are thousands of themes available, although we recommend and use Thesis.

So what next?

First and foremost, you need to research your market and define your website objectives.

How will people search for you online? Are people even looking for your business type online?

You can learn more about keywords here on our ROI Page

Once you have identified your keywords, you need to define the objectives for your website.

Is it:

1. Informational only
2. A lead generator
3. Actually selling products online

At our firm, we believe #1 is old school. You simply must, at a minimum, be generating leads and building a mailing list from your website. We believe in building marketing machines in our neck of the woods. So should you!

Once you’ve defined your objectives, it’s time to get started.

How To SEO Your WordPress Site (or any website).

SEO is not an art, and is only about 10% of the puzzle to be on the front page of Google. What really counts is what we do best – the Search Engine Marketing.

But everything else being equal, proper SEO will gain you the advantage over your competition.

Here are 7 tips to help you SEO your own website. It is critical for proper SEO to make sure you use your keywords so Google knows what your website is about.

This will get you started.

1. Keywords in Title (the title shows in your browser and is in your source code in the “title” tags.

2. Make sure your keywords are in your main headline on your page, and make sure you are using H1 tags for your headline, this tells Google these are important keywords for your site.

3. Use your Keywords in the first paragraph of your website copy

4. Use your Keywords in your sub-headlines and use the H2 tags.

5. Use your Keywords in 2% of your body copy, but write for people, don’t write for the search engines. Make it sound conversational and use your keywords naturally.

6. Use your Keywords in the alt tags of your images.

7. Use your Keywords in the last sentence of your last paragraph.

Copy Is Still King

The most critical part of your site is your copy. This is where people make a critical error. If you website begins with something like this:

Hi, Welcome to our website. Here at XYZ company, we have the most qualified staff available….etc.

YOU CAN COUNT YOUR VISITOR GONE, a.k.a. Website Abandonment.

Believe it or not, people ARE NOT on your website to learn about you (at least not at first).

There are there looking for a solution to a problem or need, and you must address that need immediately by connecting with them emotionally.

People buy everything from services to products based on emotion, and nothing else.

Let me give you a few examples.

People don’t just put themselves under the knife of a plastic surgeon because they enjoy it. They spend large sums of money because they want to recapture their youth, look better, regain self confidence and self worth and look great in a bikini again.

People don’t find a good accountant to just fill out tax forms, they could do that themselves. They find a good accountant so they can save money on taxes and have more for their family and themselves, to do with as they please.

People don’t hire a landscaper just to put in a yard. They hire a landscaper in order to have a relaxing, restful and beautiful sanctuary to escape to and spend time with their family.

See all the emotions that can be addressed and played upon in those scenarios?

The problem with most websites is they scream about the business and do not speak to the emotions and needs of the visitor.

When people first visit your website, they don’t care who YOU are, they care about what’s in it for them. They need their needs addressed, need to know you understand those needs, and you need to address those needs or that visitor is gone forever.

Are you doing this with your site?

It’s imperative that you do.

Need some help? Let us ignite your internet marketing and make you a dominant force in your neighborhood.

Google is the biggest fish in the ocean!

As you can see above, Google themselves are geared into everything; Google Search, the Android, mobile advertising with Admob, YouTube and Google Chrome to name a few.

But we want to focus on Google Search..

Google gets 35% of all web traffic, think about that. It’s New York, Paris and London all rolled into one.

Get on the front page of Google and you become a winner in the online marketing war.

And it is a war.

Why?

Because there are only 10 spots available on Google’s front page. If it were easy, everyone would be there.

It is the spot you want to locate your business, because millions of customers are strolling the streets of Google everyday looking for businesses just like yours.

It’s a simple concept, locating your business in the busiest venues of a city or town.

McDonald’s built an empire this way, as did Starbucks, as did many name brand businesses. It’s a simple formula for success.

Put your business in the middle of the busiest crowd and customers will stroll into your door.

Traffic=Customers=Money makes your cash register go kaching!

Google is even better than that though. It’s not normal foot traffic passing by your store. On the main streets of Google these aren’t just any customers, they are TARGETED customers, specifically looking for you using keywords in Google’s search engine.

Now then, you ask…

Why the front page of Google?

Simple answer, maximum visibility and because studies show 95% of all Google searchers never go past the front page.

Google provides such relevant results for their search they don’t need to go further. This is why Google controls 85% of the search market, relevancy. People trust Google, and they trust the businesses that Google puts on the front page – it’s a transference thing, and incredibly powerful for your business. You gain immediate trust and authority with your prospective customer when you are on the front page of Google.

Below you see the results of a Google eye study showing what we call the Google Golden Triangle. This illustrates where people click on the front page of Google. The heat map readily shows that most people click on the listings closest to the page top…while few if any go to the second page.

Ultra competitive, ultra profitable. Google is main street USA for businesses, and if you aren’t there, your competitor is literally stealing money from your pocket and customers from under your nose.

So how do you get on the front page of Google?

It begins with your being properly optimized for the keywords people will use to find you. Rich keywords and long tail keywords in the title, tag line and embedded in the copy.

Next comes a powerful backlinking strategy and that is accomplished by re-purposing the content on your website and putting it out through the multiple channels available online: Video, RSS feeds, PDF repositories, press releases, a strong social media marketing plan, Web 2.0 marketing, article marketing and more. All of these activities serve a dual purpose. They provide powerful backlinks to your website to show Google your popularity is spreading as well as placing your content in other highly visible and popular places online to spread your marketing message.

We specialize in this, and you can view some of our client success stories here.

In fact, at MichaelBelba.com we can take you from Main St. in your local city and put you in the National limelight.

What are you seeking for your business? Local Dominance or National Prominence? We can provide the expertise you need for your business to shine and give you the ROI every business deems important.

Want to know how many people are looking for your business online? Want to see what you are missing out on? Want to get an idea of the potential?

Use these tools and then give us a call.

Visit our Online ROI Calculator and test the results yourself. There is a video giving you complete instruction on it’s use.

See how profitable real marketing online can be for your business. Then give us a call. You can be our next success story.

Are You Blanketing the Front pages of Google, Yahoo and Bing with your company’s website?

Are you snagging all the free traffic from the 3 search engines that account for 95% of all searches?

Here is why this is of utmost importance to you. It’s a fact that 80% of ALL consumers are now searching online first for the products, goods and services they need, want, and desire. If you are still spending 80% of your marketing budget on traditional advertising media, you are missing the boat, because the person you are trying to capture as a customer has moved online.

And the important point is this. This is TARGETED traffic, people searching specifically for you. This isn’t shotgun advertising like newspapers or television, but laser targeted traffic looking for you RIGHT NOW! People searching specifically for you because they have a need or problem that needs solved RIGHT NOW.

When you can place your business in front of targeted traffic, your business will thrive, recession or no recession.

Watch this video, and see exactly what I am talking about.

Would you like to capture ALL the free traffic flowing from the 3 major search engines? Would you like to dominate your competition and force them to spend money for traffic while you enjoy it all for free?

Are you ready to place your business in front of 80% of the population that is searching online FIRST for the goods and services they are looking for?

Traditional SEO is being replaced by the New Wave of SEO marketing, Web 2.0 marketing, and you can enjoy the benefits of it for your company.

Why You Need To Be Number 1 In Google?

Google Statistics For Click-Thru’s

Obviously, it’s easy to notice what is happening here and again, why I stress taking over the front page of search is crucial for your business.

With a single glance you can see that the closer you are to the top of the listings, the more potential customers visit your web-site.

Visitors select higher results far more often than they select results below, as is also shown by the Google eye studies I shared in a prior video.

Here is how it breaks down. If Google were sending out 1,000 visitors per day for a keyword, the #1 result would receive 421 of them (this pretty holds true for other search engines also).

But for each step you take to the next lower rung of the ladder, there’s a massive drop in the amount of traffic that you get.

This is why ranking matters – big time!

Position #1 might get 421 visitors…

But position #2 might only get 119 (just over 1/4 of the visitors of position #1);
Position #3 would get just 81 visitors (1/5th of the visitors of position #1);
Position #6 would receive just 41 visitors per day (1/10th of the visitors of position #1);

So to step up from position 2, to position 1, could result in 3 or 4 times more sales for you….think about that and let it sink in.

Or to step from position 6 to 1 could mean we earn 10 times more sales.

A tiny step in rankings – a huge step in sales, which means more money in your bank account, more customers, more clients, etc.

Now notice what these add up to. The total of all clicks from the front page are 89.8%. Again, just as I mentioned in the Google eye study, 90% of people find what they are looking for on the front page. Only 10% ever get as far as the second page – and from there, less than 1% get to the third page.

Google, the most valuable real estate in the world, for good reason!

Now your business can dominate local Google search using the power of Web 2.0 marketing and WordPress as your website design platform. With Web 2.0 marketing and WordPress as your Website design,  your business can own the competition and steal all their search engine traffic from under their nose.

Now your business can own Google with multiple front page listings giving your company MAXIMUM exposure!

Why is it important to be on the front page of Google?

Visibility and Trust to sum it up.

I’m sure you “get” the visibility part, but the trust can be just as important.

You see, Google’s users trust Google to give them the relevant information they are looking for, and that trust is automatically transferred to those businesses listed on the front page.

Here’s another fact; most searchers never make it past the front page – they find what they are looking for there,  trust what they find, and virtually no searcher ever goes past page 2.

If you aren’t dominating Google with multiple listings you are missing out on a bucket load of visitors, customers, prospects and profits.

Enter the importance of Web 2.0 marketing. Why?

Because Google trusts the relevance and authority of Web 2.0 sites and rewards them with high ranking search results.

The same holds true for a WordPress platform for website design – Google loves blogs…you gain incredible advantages over your competitors still using a static HTML website.

With Web 2.0 marketing and WordPress blogs, while your competition is trying to optimize his website to gain a single listing, you can use multiple properties and blogging strategies to dominate them.

You will soon be left in the dust – if you aren’t using web 2.0 marketing and WordPress blogs as your website design platform.

Watch this case study showing what Web 2.0 marketing and WordPress blogs as your website design platform can do for your business.

Do you want results like this for YOUR business?  Visit here!

Want to see what a real internet marketer does?  Visit here!

To Your Success!

MichaelB

Related Post: Launch plus 12 days, Local Google Domination Revisited