I hear time and time again from people phrases such as, “I’ve tried the internet, it just doesn’t work”, or “The internet is a joke, I’ve tried it and it was a waste of money”, or “The internet isn’t in my game plan, it’s not what it is cracked up to be”.

Let me state to you with certainty, nothing could be further from the truth. The problem these people have is simple, they just don’t know how to effectively use the greatest communication tool ever created.

They had the “Field of Dreams” syndrome. In other words, they thought all they had to do was build a website and people would flock through their online doors. It only works that way in the movies, and that is a FACT!

Additionally, they made the mistake most make. They didn’t research their market, do any competitive intelligence and blindly slapped up a website that turned out to be a billboard on the highway to nowhere. It is true, 90% of websites never make a dime and there is a simple reason for that. 90% of the people that built those websites or had them built didn’t have a clue what they were doing.

There is much to know about the internet, and any business person that thinks for a minute they can do it right or know what to do is in all probability, sadly mistaken. They may even hire a website designer, but unfortunately, most of those don’t know what they are doing either. Website designers make pretty pictures, most don’t have a clue about marketing.

The internet has undergone tremendous change the last two years. The evolution of social media, Web 2.0 marketing, etc. What does that mean to you, as a business owner? It means you better get your internet plan of attack figured out, and you better do it fast, or you will lose the competitive battle for your market share.

Simple fact, 80% of all people are looking online first for anything and everything they want. If you aren’t there, your competitors will be. But here is the problem with most business people. They don’t have time to keep up with the rapid speed of light change that has occurred with the internet the last 2 years, and is changing even faster every day.

Here is what is happening in a nutshell. It’s called Decentralization, and has been brought about by the social networks, online communities, online blogging platforms and a myriad of other online properties where people congregate and gather.

If you have all your information on your website, in a centralized location, you are going to lose the battle. You must decentralize, syndicate your content, repurpose your message and use the tools available on the internet to reach your audience where they choose to be, not where you think they should be. You have to take your message to your customer, not force them to find you.

But first and foremost, you must do the necessary research in order to identify what your audience is looking for and even more importantly, how are they looking? What are the search phrases they are using? What problems are they seeking a solution for? Have you examined the marketplace, what do you know about competitive intelligence?

Guess what? We can help you.

Strategic Website and Marketing Research

All our websites and marketing plans are the end result of extensive market research. We do this critical all important step for you, and show you the information, so you know from the beginning what your strategy should be.
We do the keyword research, so you know what keywords you should be optimizing your site for. We do the competitive analysis, so you know exactly what it will take to beat your competition. We design your site, so it will convert traffic to customers. We remove the guesswork, and give you a laser targeted plan designed to do but one thing, grow your business and grow it fast.

Video marketing strategies, social networking strategies, Web 2.0 strategies – we do it all, and deliver it to you along with a mindmap that shows exactly what must be done every step of the way. Learn more about our strategic marketing research here.

Now You Can Experience Success Online

Now you can make it work for you. Now you can realize a significant ROI on your investment and begin putting your product or service online with confidence – because now you are putting it front of the consumer, your target market, where they can see it. Let us remove the guesswork from the equation today. Let us show you how to boost your business and target your market the right way. Please review our internet marketing services, we provide a complete package, from website design to social media marketing.

The Proof Is In The Pudding

Excuse the old cliche, but it’s true! Here is what just a few of our clients have to say about us, review these video case studies and see what we can do for your business.

Shelly Lynott, Online Life Coach. Shelly wanted to make her business boom, she had been trying for months to make headway on the internet and fulfill her dream of doing online life coaching and hypnotherapy. The problem: Shelly is in a highly competive niche, with over 44 million results on Google for her highly competitive keywords, and over 164 million on Yahoo. Watch us take her to the front page of Google and Yahoo in record time. Think Shelly is happy?

Clover Island Inn: Another extremely competitive niche is the travel industry. The Clover Island Inn is a local privately owned hotel competing with large chains and authority sites like Travelocity, Orbitz, and others that typically enjoy front page ranking in Google. We devised a strategy for them that put them on the front page for the most highly searched hotel terms in Google, as well as some secondary search terms specific to growing their busness.

Plastic Surgery Marketing Case Study: This will give you some insights into just some of the research we do when designing a marketing plan for clients. The first two parts of this study are complete, with more to come.

On this blog you will find many videos and articles specific to marketing online, as well as general articles on small business, profit margins, ROI, etc. Just review the popular articles below or check out the categories on the sidebar.

Enjoy!

Meet Olja Djuranovich, Director of Sales, Clover Island Inn Hotel in Kennewick

Click here to view the embedded video.

As you can hear from Olja, they are quite happy with the experience.

Here is the case study by video.

The first video shows you what the site looked like before we started, as well as some of the problems with it. Here is the “before” video.

Clover Island Inn Video Case Study 1

This video shows everything a month later, and how we are dominating Google for this very happy client, as well as delivering a website that is much more attractive and functional with a conversion strategy behind it. The site now leads and guides the visitor as to what the hotel wants them to do, and how they wish to relate to their visitor. Enjoy the “after” video.

Clover Island Inn Video Case Study 2

Watch this powerful case study now, learn what I can do for your business.

Struggling with your marketing? Need help?

Listen to one of my clients.

Meet Shelly, Online Life Coach, and discover what I can do for your business. This is the first of two different case studies coming your way. Shelly’s niche is very competitive, with over 44 million Google results. Keywords go for $4.00 to $8.00 a click, so it is not only highly competitive, but very commercially viable. Listen as she shares what we have accomplished for her in 3 weeks time, starting with a new site from scratch.

Quite frankly, even I was amazed how fast this is happening for her.

Listen to her video, then click on the links for full video case study, a before and after if you will.

I think you will be amazed.

Now watch the case study, then contact me if you are ready for online power marketing.

Shelly, Video Case Study 1

Shelly, Video Case Study 2

Stay tuned for the next one, watch as you see what we do in one of the most competitive niches there is. The travel, hotel and hospitality niche. Coming Soon

When I say I’m an Internet Marketer, or an Internet Marketing Consultant, I swear people’s eyes actually glaze over.

They get a look on their face that reminds me of a good old Sci Fi Flick when people get infected by Alien spores.

I think the basic reason for this is simple – after all these years, most business people still don’t really understand what the internet is.

Here’s a real basic picture of it for you.

First, let’s start with Marketing.

Everyone seems to understand that term.

Basically, marketing involves putting your business, product or service in front of potential customers by purchasing advertising in publications or media that your potential customer reads or watches.

This could be trade journals, television, newspapers, etc.

Everyone gets that, right?

Now, certainly, that’s not all that’s involved in marketing – but remember, we’re keeping it simple.

Now why is it people get confused when we put Internet in front of Marketing?

For the simple reason they don’t yet understand what the internet truly is.

The internet is nothing more than a communication tool.

The biggest and greatest communication tool ever devised, but still just another communication tool.

It’s what is inside this tool that makes it exciting.

Think of the internet as a global television with thousands of channels.

What might those channels be? Well, let’s break down a partial list.

1. Websites
2. Blogs
3. SEO (Search Engine Optimization – want to own Google?)
4. Web 2.0 Properties
5. Social Media Marketing
6. Video Marketing
7. Podcasting
8. RSS Marketing
9. Article Marketing
10. SEO Marketing
11. Widgets
12. Software Directories
13. Power Point Directories
14. PDF Directories
15. Forums

So the whole point of Internet Marketing is turning your content into different media to reach as many of these people as possible through the different “channels” available.

Just as everyone doesn’t watch the same television station, neither do all people choose to receive their information from the internet in the same way – that’s why you need to repurpose your content to gain maximum exposure across all the different “channels” that exist on the internet.

There are two benefits to doing this.

First and foremost, it gains you multiple listings in the search engines.

Secondly, you are making your visitor a happy visitor by giving them your content in the format they choose to read, see or listen.

Your business at this point in history actually has the power to have your own “television” channel by using video, your own talk show by using a tool like blog talk radio, your own podcast on ITunes, and that is barely scratching the surface.

You have the ability to become a media giant by using the capabilities of the internet to deliver your message across a broad spectrum of channels effectively and inexpensively when compared to any other marketing you might be doing.

The advantages to shifting your marketing and advertising dollars online are threefold.

First, it’s where the people are – statistics show that 80% of people are now searching locally for goods and services.

That’s right, newspapers and yellow pages are dead – they just aren’t effective any longer. 80% of your potential audience doesn’t USE them anymore, yet most businesses are still throwing 80% of their marketing and advertising dollars at these same old traditional forms of marketing.

Let me ask you, does it make sense to be spending 80% of your budget on marketing that only reaches 20% of your potential audience?

Another advantage is that the internet is trackable and quantifiable. You know if your advertising dollars and marketing money is being wisely used because you can visibly see how many visitors are coming to your website.

That certainly isn’t something you can do with the old traditional advertising methods is it?

And finally, internet marketing allows you to build relationships with your prospect base. It’s a pretty well known statistic that your prospect has to hear from you about 7 times before they trust you enough to become your customer.

By utilizing direct response marketing, you can build that relationship with your prospects on autopilot, educating them about you, your business, your products and services – relationship building.

Internet Marketing is the most effective way to bring new clients in your door if you learn to use it as the tool it really is and take advantage of its enormous capabilities.

To Your Online Success!

MichaelB

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For The First Time To Local Businesses Wishing to Dominate Google, Slash Their Advertising Costs In Half And Grow Their Business By 25%

How My Rapid Response Internet Marketing System Can Take Your Business To A Level You’ve Only Dreamed About

Are you confused, frustrated and disappointed in your marketing program – be it internet marketing or traditional marketing?

Have you had it with marketers and consulting companies selling you high priced advertising and marketing strategies that don’t work?

Are you tired of throwing good money after bad down the dark hole of advertising and marketing hell?

Are you ready to finally consult with someone that instinctively knows what will work for your business and can lead you down the path to marketing nirvana?

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Review the video, and then for complete details visit my special page and put an expert in your corner – - finally!

Rapid Response Marketing System

To Your Marketing Success!

MichaelB